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Asscher cut diamond
The Asscher Cut Diamond is designed to draw the eye into the diamond and as such, you should always select the highest quality stone you can afford.
A bit of history:
The Asscher Cut Diamond was developed in 1902 by the Asscher Brothers of Holland. It is a stepped square cut, often called the Square Emerald Cut and like an Emerald Cut, the Asscher Cut has cropped corners.